00519naa#a2200169#i#450# EN\\bibl\3299 20240512065008.7 1995-042X 20140731b2014####ek#y0engy0150####ca RUS RU Soft assets as a competitive advantage of retail enterprises Journal article CHERKIZOVO Russian State University of Tourism and Service 2014 14 с. Journal article local Mayorova Elena service-rusjournal.editorum.ru